OUR MISSION

It’s 2021 and a state of climate emergency, to reduce irreversible destruction and meet the international goal to limit warning to 1.5C, we have to make changes. Our role as a business is to help inspire those changes.

Currently over a quarter of all greenhouse emissions come from food. We won’t reach our goal overnight, but it’s our duty as a brand (and as humans) to reduce our environmental impact wherever we can. If everyone did, maybe we could get out of some of this mess.

We see the world and don’t accept the state it is in. We see the way it’s being damaged and abused when in reality, it needs to be nourished and protected. We see we all need to change, so we take on the role of ensuring it happens.

We’re prepared to take action when and where others aren’t willing to. We show people how it’s done, bringing them along on our fight for good. We reach our goal of protecting the planet by inspiring others to do the same, from consumer to partners to competitors.

However, to inspire others we must demand better of ourselves, and encourage others to do the same. We must not let the offerings of other food and drink companies to force people to compromise. The planet should not have to suffer because people are forced to settle. It has to change.